Bring SquishOz to Your Store
Australia's most lovable sports plush toys are ready for your shelves. Join our wholesale programme and give your customers a new way to hug their sport.
SquishOz creates officially licensed plush mascot characters representing Australia’s biggest sports teams and leagues. Each character is designed with personality, quality materials, and unmistakable team spirit.
From the NRL and Cricket Australia to the Australian Open and Football Australia, our collection lets fans show their pride in the most huggable way possible. We also carry international partnerships with Manchester City FC, the BWT Alpine F1 Team, and more.
Our range is proven in market with strong sell-through across specialty retailers, stadium stores, and online channels throughout Australia.
Our range spans full-size collectibles, compact Minee editions, and themed gift sets—all officially licensed and retail-ready.
Full-Size Characters
Our flagship 25cm plush characters with full team livery, embroidered details, and premium-quality fill. Over 20 unique characters available.
Minee Editions
Compact, pocket-friendly versions of our most popular characters. Perfect impulse buys and ideal for stadium retail and gift shops.
Gift Sets & Specials
Curated gift boxes, themed cricket bats, balls, and limited-edition Ashes collectibles. Premium gifting with high perceived value.
Custom & Bespoke
Work directly with our team on exclusive characters, co-branded runs, or event-specific editions for your retail channel.
Everything you need to drive sales and delight customers from day one.
Competitive Wholesale Pricing
Generous margins designed for retail success. Tiered pricing rewards larger orders with better unit costs.
Officially Licensed Products
Every character is fully licensed by the relevant sporting body. Sell with confidence knowing the IP is protected.
Marketing & POS Support
Access to point-of-sale displays, digital assets, and social media content to help you sell through faster.
Proven Sell-Through
Strong consumer demand backed by major sporting events, social media presence, and fan loyalty across Australia.
Easy Ordering via Brandscope
We’ve partnered with Brandscope to make wholesale simple. Manage orders, pre-book new releases, and track deliveries in one place.
Dedicated Account Support
Our wholesale team is here to help with product selection, merchandising advice, and ongoing account management.
Three simple steps to becoming a SquishOz wholesale partner.
Apply
Fill out the wholesale application form below with your business details and we’ll review your application.
Get Approved
Our team will review your application and set you up with a Brandscope wholesale account within 2–3 business days.
Start Ordering
Browse the full catalogue, place orders, and pre-book upcoming releases directly through the Brandscope platform.
Competitive pricing that scales with your order volume.
Starter
- Minimum opening order
- Mix and match across characters
- Access to full product range
- Standard wholesale pricing
- POS display included
Growth
- Better per-unit pricing
- Priority access to new releases
- Dedicated account manager
- Co-marketing opportunities
- Free shipping on orders
Enterprise
- Best wholesale rates
- Custom & bespoke options
- Exclusive character access
- Event & stadium partnerships
- Full merchandising support
Our minimum opening order is 50 units. You can mix and match across different characters and sizes to meet this threshold. Reorder minimums are lower—just get in touch with your account manager for details.
Yes, every SquishOz character is officially licensed by the relevant sporting body including the NRL, Cricket Australia, Football Australia, Tennis Australia (Australian Open), and international partners like Manchester City FC and BWT Alpine F1.
Once approved, you’ll receive access to our Brandscope wholesale portal. From there you can browse the full catalogue, place orders, manage pre-bookings, and track shipments—all in one platform.
Standard payment terms are discussed during the account setup process and are based on order volume and business type. We offer flexible arrangements for established retailers.
Absolutely. All wholesale partners receive access to product photography, social media assets, point-of-sale display stands, and digital marketing collateral. Larger partners may qualify for co-marketing campaigns.
Yes, for Enterprise-tier partners (500+ units) we offer custom character development, co-branded editions, and event-specific designs. Reach out to our team to discuss your requirements.
Fill out the form below and our team will be in touch within 2–3 business days.